Keep it short at two or three pages. Any longer and the reader will lose interest. Any shorter and you'll leave the reader guessing.
Include details of your last three roles, starting with the most recent, or your experience over the last ten years, whichever is the longer. Detail from 10+ years ago is less relevant than more recent experience.
As well as responsibilities, such as number of staff and size of budget managed, ensure you include your achievements, and quantify these where possible.
Highlight key skills such as languages and the level of proficiency or technical qualifications.
Make it easy for the reader to pick out successes. A 'major achievements' heading will help, followed by no more than six bullet points outlining your triumphs.
Don't assume that everyone has heard of your employers. Provide details of their size, industry and market.
Attach a well crafted letter/e-mail with your CV, showing you have considered the information you have been supplied with via an advert or the assignment brief.
Avoid flowery language when communicating your strengths, and resist the temptation to inform the reader just how wonderful you are. Keep it pithy.
Include all contact details: mail address, telephone and e-mail.
Finally, check your spelling, paying particular attention to names. As presentation is key, also ensure that the formatting you have used will not be lost once emailed.
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